Fortinet (TICKER: FTNT) Fortinet Inc Ftnt Goldman Sachs Communacopia Technology Conference 2022 Transcript
Fortinet, Inc. (NASDAQ:FTNT) Goldman Sachs Communacopia + Technology
Conference 2022 Call September 12, 2022 1:45 PM ET
Company Participants
Keith Jensen - Chief Financial Officer
Peter Salkowski - Investor Relations
Conference Call Participants
Gabriela Borges - Goldman Sachs
Gabriela Borges
Alright. Good morning. Thanks everyone for joining us. We will go ahead
and kick off the format presentation at Goldman Sachs Communacopia +
Technology Conference. I am Gabriela Borges. I head up the emerging
software vertical here at GS. I am delighted to have on stage with me,
Keith Jensen, CFO of Fortinet; and Peter Salkowski, Investor Relations.
Thank you both for being here today.
Question-and-Answer Session
Q - Gabriela Borges
Keith, I wanted to start high level as you anniversary 4 years as CFO.
Fortinet today is larger scale than it was 4 years ago. So talk a
little bit about how some of your internal proceeds have involved as
the company has scaled and how is your forecasting process different
today than it was 4 years ago?
Keith Jensen
4 years ago, it was providing guidance and forecasting was sure panic.
And today, it's sure panic. So I don't think that's really changed, as
you would expect, a lot of focus, a lot of attention on it. I think the
edits roots for us, we are in a very fragmented market and we think we
have a superior product offering. And with that in mind, it's really
about investing in go-to-market, investing in the pipeline, keeping the
sales capacity in the pipeline numbers, marching in tandem without one
getting out of the other and at the same time being faithful to our
operating margin and we have talked about 25% in there. So I think
that's really about it as a headline. We do a lot of diagnostics in
terms of the deal size and whether or not they are existing customers
and things of that nature. Obviously, the big change in the last 12
months is bringing in backlog into the conversation. As we started
moving into this phase of COVID or the economy, whatever you want to
talk about, we are a company that has historically not had backlog and
certainly not so that we have talked about publicly. And we felt that
around the third quarter, fourth quarter of last year, the backlog was
becoming a large enough number that we wanted to share that with the
Street and others. So, they can kind of keep track of how we are doing,
provide us some guidance around that. Backlog has a very direct impact
on historical metrics, billings and product revenue. So I would say,
over the last year, in addition to providing that number, I think the
level of effort, if you will, around forecasting and having
conversations about backlog is something that's completely different
than it was 4 years ago.
Gabriela Borges
Yes, Absolutely, please.
Peter Salkowski
Can I just jump in for a second? I am going to do a Safe Harbor just
because...
Keith Jensen
No, thank you. We get back.
Peter Salkowski
As it's important for me, I'd like to remind everyone that we may make
forward-looking statements during today's fireside chat. These
forward-looking are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in these
statements speaking of guidance like things. Please refer to our SEC
filings, in particular, the risk factors in our most recent Form 10-K
and Form 10-Q and to other reports that may file from time-to-time with
the SEC for additional information and factors that may cause actual
results to differ materially from our current expectations. All
forward-looking statements reflect our opinions only as of the date of
this presentation and we undertake no obligation and specifically
disclaim any obligation to update forward-looking statements. Now, you
can go ahead.
Gabriela Borges
It's a great segue on the forward-looking statements to how you are
thinking about the supply chain. And so maybe we can pick up on the
comments on backlog and tell us a little bit more about how you have
navigated your supply chain challenges over the last 12 months and
levels out as to where you are today?
Keith Jensen
Yes. We have talked externally, I think, about being impressed with our
operations team and some aspects about our business model that really
first is to get a better appreciation forward and better awareness of.
One would be we really want to be supportive of our contract
manufacturers. We have the balance sheet that we can do that. It could
take a variety of forms, but one form is by giving our contract
manufacturers longer term ordering commitments. And really, what we are
doing is they are reserving capacity with their - in their
manufacturing operations. I think we've had some success with that in
terms of responsiveness that we've gotten from our contract
manufacturers. I think it's also watching the operations team ability
to - because number of firewalls will have common components, they have
the ability to move components around - between lines of business,
between parts of the firewall from the entry level to the high end or
what have you and how they manage that activity and plan for it in
light of what customer demand is.
And then in a similar vein, also looking at the contract manufacturers
that capacity that we have taken down and in some ways, reserve, moving
that capacity around in response to demand. You have also seen a
significant contribution from the engineering team, particularly as it
relates to the ability to qualify additional suppliers, qualify
additional vendors and bring new products to market. For example, we
just brought a low-end product to market on an accelerated basis called
the 70F, which is successful to the 60F and things of that nature. So I
think overall, net-net, just very impressed with the nimble the
manufacturing, the operations and the R&D team have been through this
process.
Peter Salkowski
I think the one thing about supply chain, it remains a dynamic
situation could change on a daily basis. We have given some guidance in
terms of what we think our backlog will be by the end of the year and
in terms of it being around or possibly exceeding $500 million. We
ended the second quarter at $350 million. So that would be an average
of $150 million a quarter for the next two quarters. Backlog grew $72
million in the second quarter. So I would say that while things haven't
gotten better, they haven't necessarily gotten worse. And we are still
seeing demand outstripping supply.
Gabriela Borges
The comments on backlog lead a little bit into a question about
visibility. And so maybe I'll start on the cancellation part piece of
this, which I think you've been very consistent in talking about the 4%
to 5% that could potentially be cancelable. So maybe a little bit more
on that how do you know that the 4% to 5% doesn't go up over time?
Keith Jensen
Yes. I think we have always had cancellations of orders for ordering
errors or what have you. And for context of that 4% or 5%, I would say
that probably about half of that has been for legacy reasons that have
always existed in the business and the other half of that a couple of
points has probably been related to cancellations. As we went into this
backlog phase, if you will, we were obviously internally, it was new to
us. And so we really had the same question that investors do and we are
hearing what is the cancellation risk? And so we spend a lot of time
trying to understand the backlog and the sources of the backlog. And as
part of that, we provide a lot of metrics that we use internally to get
comfortable that we should not see cancellation rates that we become
something unusual from what we've seen to this point. And this should
be fairly stable and it has been at this point. We talked about the
cancellation rate itself. We talk about the fact that 90% to 95% of all
orders and backlog are from existing customers that about 50% of those
orders have been at least partially deployed. And it's really not made
up of large orders. I think we have four customers that have orders
that are over $2 million and in total, Peter?
Peter Salkowski
6%.
Keith Jensen
6% of the orders. So we - those are the same types of metrics that we
look at internally to give ourselves comfort and track any perceived
risk with the backlog and we share those with investors and with others
as well.
Peter Salkowski
And one other stat to add to that and that is sort of aging of backlog.
If backlog is going to get old, then you would be more concerned about
it being canceled, right, because it's getting older and older and they
are having to wait. Again, all these data points are somewhat limited
because we have only had two quarters of really of experience of this,
but in the past two quarters, about 60% of the backlog that was in
backlog at the beginning of the quarter was shipped during the quarter.
So you are seeing a rollover in backlog. Now backlog in both of the
last two quarters has increased. So we have replaced the backlog that
we shipped with new backlog and added additional backlog to take the
backlog up, but it's not aging. We are seeing it rollover. We are
seeing what we can ship or what the supply that we can get, which
differs by quarter, we have been able to get.
Gabriela Borges
Peter, you mentioned earlier the idea of demand outstripping supply and
continuing to outstrip supply. On the demand side of the equation,
Fortinet has uniquely diverse customer base. You have got smaller
customers, larger customers, good visibility into international versus
North America. So, the question for both of you is compared to trust
for us what you are seeing in terms of demand in the pipeline. Are
there any nuances internationally about North America? Are there any
nuances across verticals that you can share those things?
Peter Salkowski
I'll let you do that.
Keith Jensen
I am just waiting to see what's happening [indiscernible]. I think the
pipeline growth has been strong and we specifically made reference to
Europe because all eyes are on Europe at the moment. And we are seeing
no indications of any sort of slowdown in the - in that. And we look at
- we have somebody coming up in the front of the group here to help us
with it.
Peter Salkowski
Yes, it's not [indiscernible]. For those of you on the webcast, this is
the musical interlude point of the presentation.
Keith Jensen
If you want to get up, get the coffee, please get going.
Peter Salkowski
Okay.
Keith Jensen
Yes. I would just - look, all eyes are on Europe at the moment and we
have certainly seen no indication of any sort of - in our own business,
at least demand slowdown in Europe. The pipeline remains very, very
strong. We are pleased with what we are seeing.
Peter Salkowski
I think we made comments on the earnings call and the prepared remarks
are on our website. But saying that and we have said this the last
several quarters because there is not only a question of macro question
going forward in terms of visibility of demand, there is also this
belief or concern that there has been a pull-forward of deals into the
current periods. For the last - I haven't gone back to look, but at
least two, probably three or four quarters, we have said our pipeline
has been accelerating on a going forward basis. And if it was pulled
forward, we should see that in our pipeline demand and we are not. And
then the other additional comment we made in this last quarter was
about EMEA and saying that EMEA got off to a very good start in the
third quarter and that the pipeline demand there is very good, because
people are very much concerned about the EMEA macro with the war in
Ukraine and those kinds of things being top of mind.
Gabriela Borges
Yes. The other question I will ask on EMEA is a relative FX pricing
question, which is given that price of your products in U.S. dollars,
are you seeing the higher relative prices in EMEA for format products
having an incremental impact on customer willingness to purchase our
ability to purchase it?
Keith Jensen
No, we really haven't. And I think for as part of that is we have the
reputation of being the cost of performance leader. And if you are
benchmarking our price or our price per throughput unit or security
unit or what have you, it's going to continue to benchmark very, very
favorably. We have also had a series of - in addition to the FX change,
we have also had a number of price increases over the last year. And
again, those have been met with, I would say, a large degree of success
and not any sort of shift in demand because of the price increases.
Gabriela Borges
Excellent. And Keith, you made a comment last week at an investor
conference about having visibility into the end user as opposed to
aggregating visibility from your channel partners. So, maybe just a
little more on that, how do you aggregate a better sense of demand
beyond what your immediate channel partners are telling you?
Keith Jensen
Yes. I think that's a very good question. And our history of being very
channel focused and some of our tools were more designed initially to
be supportive of selling to distributors and things of that nature. As
we have continued to mature and evolve the company, particularly as the
expansion of the enterprise, you have seen some of those tools take CRM
as an example, become I think comparatively much, much more mature, the
notes, the commentary the drop-down menus, the flags, if you will, the
data that we ask our direct sales team to now populating the tool is
completely different from where it was 4 or 5 years ago. And it's
giving us visibility into a wide range of things in terms of what type
of support or activity we are seeing from our end users, deployment
schedules and so forth. I would also note, I think the supply chain
challenge itself has certainly forced or provided an opportunity for
our sales team and our customers have spent a lot more time talking
together about things like deployment schedules and strategy about when
orders should be placed in what quantities and so forth. So I do think
we have a much more visibility now to end user activity than we have
had historically.
Peter Salkowski
And just to go back to the first question about your last 4 years of
giving guidance. If we go back to 2018, when Keith and I both sort of
started in our current roles, there was an ERP system and a CRM system
that were in place, thanks to our predecessor in terms of putting them
in. But the data wasn't as robust at that time, because they were just
really ramping up and getting going. And so in 2018, you didn't have
comfort that your year-over-year comparisons were meaningful or you
could trust, but we made sure to build that data into 2018. So when we
got to 2019, we had data we could trust looking backwards. And so we
have really benefited from that visibility over time and continue to
benefit today.
Gabriela Borges
I wanted to move into your discussion on the product side and the
platform side. And so one of the metrics that you all have been
providing is platform extension billings, up 44% year-over-year,
accounting for 31% of total billings mix in 2Q. You have talked about
split being one-third networking, one-third cloud, one-third other,
maybe just taking a step back as an investor, what are the one or two
biggest growth drivers that we should be aware of when we think about
platform extensions?
Keith Jensen
I have been probably more framing around what you are seeing from CISOs
and what you are seeing from CIOs today. I think Gartner, for example,
reports that 2 years ago 29% of companies want to have some
conversations about platform and that number is probably closer to 70%
today. And I think that's reflective of - if you are a CISO over a CIO,
you have a lot of challenges right now. And one is you're probably
being asked to manage 20, 30 or 40 different point solutions and that's
becoming fairly onerous. And at the same time, you were being asked to
manage that those point solutions in a very challenging labor
environment where it's difficult to find the labor resources. I think
those types of things together with the costs that are required to
manage and maintain those disparate point solutions are all kind of
pushing this platform strategy. And I don't know that I would
necessarily suggest that you should look at any one product within the
platform as being a key growth driver. Certainly, we have had success
with the virtual form factors of firewalls and our manager solution and
our analyzer solution and switches and access points. But I really do
believe that as you start to see CIOs and CISOs place greater emphasis
on some level of consolidation, then I think each of the products
during the platform extension are going to see a tailwind from that
consolidation activity.
Gabriela Borges
The customers that you see embracing the Fortinet platform approach
versus those who are perhaps earlier on in their education on their
understanding of the platform. How would you describe the difference
between those two cohorts? And I guess the more specific question is,
what can you and your sales team do to move folks across the spectrum
towards embracing the platform more holistically?
Keith Jensen
Good question. And I think you really - we need to dissect it by
looking at customer size or customer class. As you get into a smaller
enterprise, they are certainly much less interested and have far less
capacity for introducing a long series of point solutions. They are
going to be very interested in some sort of a platform strategy. Now
they may actually acquire that through a service provider. They will
look to a service provider or an MSSP to provide that consolidation. So
they have, call it, one throat to choke, so to speak. So you really
want to provide the entire spectrum to the MSSP. When we look at
penetration rates of the platform products, not surprisingly, we see
the greatest degree of penetration from those MSPs. As you move up into
customer size, I think you see those industries that maybe have been
operating with more challenging margin environment for a longer period
of time being more likely to be the earlier adopter of some of the
platform strategies. They are looking for that savings opportunities,
they are perhaps a little more agnostic about form factors are very,
very focused on cost. And as you move to the utmost highest end of the
customer segment, I think when you get into the very large enterprise I
think there is make no mistake. There will - there has been and I
expect that will continue to be a very real market for cutting-edge
point solutions. No doubt about that. But at the same time, those CISOs
and those CIOs are looking for some sort of spending relief and that
comes back to the form of consolidation, if they can consolidate two,
three, four, maybe five different vendors, that's a win from there. And
I don't think when we talk about consolidation that there is an
expectation that it's going to be one company with one platform.
Rather, it's more likely that company is probably going to have two,
three maybe four different platform suppliers. There maybe one that's
handling some sort of consolidation for the various cloud providers
because the cloud providers don't necessarily talk well together. There
maybe two or three more that are handling something more internally,
something from the ERP side, something from the firewall side, but that
would be represent a win and again, for a company of any size.
Peter Salkowski
And I have been sharing an example of a deal we did in the second
quarter that was one of the 122 deals over $1 million that we closed in
the second quarter. And in that situation, they have been a customer
since 2017 which is typical with most of our first customer sales, they
bought firewalls from us in 2017. In 2022, in the second quarter, we
took out 10 vendors with one operating system. And whatever those 10
vendors were doing, our operating system is now doing and they are only
having to deal with us. That's the idea of consolidation. They don't
need to have 10 different vendors provide that solution to them. They
can use one operating system in a platform approach that gives them all
that capability and they don't have to deal with 10 different vendors.
Now those vendors probably don't disappear from the security stack.
They are probably somewhere else still there because they were all the
names we all know. But in this one particular case, my operating system
allows me to consolidate that, that's taking market share from 10
different companies.
Gabriela Borges
What about convergence and consolidation between the networking budgets
and the security budgets. Talk to us a little bit about what you're
seeing in terms of customers aligning the networking and security
strategies and then we can segue a little bit into SD-WAN as well.
Keith Jensen
Yes. Certainly, it's a changing landscape. I think historically, you've
seen a bit of a tension point that exists between the networking people
and the security people. But that, I mean, the security people
naturally want to add more and more security onto the network. And
sometimes that can slow down network performance. And so, the
networking people have been a little bit more hesitant to open the door
and very protective about network performance because, of course, they
hear about that. But I think you're now seeing - and when I'm going to
talk to salespeople, we're seeing a lot more collaboration between
those two different camps inside of organizations. And maybe secure
SD-WAN would be a very good example of that. Obviously, you can process
SD-WAN and think about being application and wear routing, with
security. And so there is a very natural use case that requires both
the CISO, the security people and the networking people that work
together on bringing something to their organization.
Peter Salkowski
I'm going to say some words that are very hot topics, SASE, digital
transformation and network reconfiguration. Those are big terms that
are being used in the industry right now. And what it really means is
people are - companies are looking at their networks and reconfiguring
them, I mean, Gartner changed their definition of SASE last year from
an all-cloud solution to a hybrid cloud solution. because companies
aren't ready to go all cloud and not all companies are ever going to go
all cloud. And so they said, look, some of this stuff has to be
delivered on-premise. Some of this stuff can be delivered in the cloud
like CASB, which is cloud security in WAF and some others. The point
is, though, as those companies go through that sort of transition of
their networking, they are reconfiguring and rethinking about their
security that is where Fortinet plays in that world of, well, if you're
going to reconfigure your networking and you're going to kind of
rethink your security, maybe to be ready to the cloud because you
didn't do it 7 years ago when you last reconfigured your network. We
can play in both of those worlds. And we can help you - we don't -
we're not going to give you data center switching components, that's
not our business, but we can help you reconfigure your network so that
you can do things. SD-WAN is a better term for SD-WAN is cloud on-ramp.
It's how the data gets to the cloud from your premise or from your
branch location or wherever it needs to be, you want to own that real
estate to take the data to the cloud and also back to the data center,
if that's where it's going to go. You want to own that real estate. We
think that's extremely important. But that's part of the
reconfiguration of networks to move to a SASE model to move to a zero
trust model. All of that is part of what we're - that's part of the
convergence idea that we've been talking about for several years.
Gabriela Borges
The idea that covered was a catalyst for some of these network
transformation, digital transformation, reconfiguration stories at your
customers or journeys that your customers. Help us bridge from that to
SD-WAN bookings being up over 60%. And I guess the question would be,
how do you think about durability of some of these transitions?
Keith Jensen
Well, I think COVID certainly brought a few other things have recently
over the last several months, more awareness about risk and COVID in
this case is it's work from home. At the end of the day, what you're
really trying to do is provide security no matter where it resides and
provide security anytime it moves. Work-from-home, I think, was perhaps
a watershed moment in terms of risk that CIOs and CISOs were taking on.
They were really forced in a situation early on and COVID in stand-up
applications. And I think security came as a follow-on thought in many,
many cases. I think that was very challenging for them. I think
ransomware has been another watershed moment where many industries that
have perhaps view themselves as not being umber one on the target list,
such as financial services would be and maybe healthcare and now we're
seeing it in educational systems and schools. But a lot of other
verticals all of a sudden realized that they were very much on the
radar screen and they have had to make investments into it. So I think
it's been a little bit an elevated threat environment and that seems
to, for a variety of reasons, particularly with the bad actors doing
bad things, and poised to continue on. If you translate that then, what
does it mean for SD-WAN and what's the second act for SD-WAN. We look
at things, and Peter talked about 1 being SD-WAN is the cloud on-ramp,
two, SD-WAN being one of the key components of the framework for SASE
zero trust solution. And you'll probably see us talking more about how
our SD-WAN solution fits into that. And I think third is that we still
see opportunity with the service providers and the carriers where they
may have had legacy or have legacy relationship with other SD-WAN
providers that I think we're working very hard and you've seen some
press releases over the last few months in particular. And even over
the last year, announcing closer and closer relationships with that.
And then I said last thing but really lastly in this case, there has
been some M&A activity in the space. And I think we look at that M&A
activity is there is probably going to be some fallout in creating some
opportunities for us.
Gabriela Borges
I'd like to move the discussion into some of the comments you've made
on product growth versus services growth and the moving pieces in the
model. I think you've talked about seeing services revenue accelerate
into 2023. I think you've already seen product revenue growth
accelerate over the last 12 months. Maybe talk to us about the delta in
those two pieces of the business and why haven't we seen the services
acceleration sooner? And what is driving acceleration next year?
Keith Jensen
Yes. So a quick accounting lesson, Sorry, very - so we recognize
product revenue upfront. You sign a contract that you typically has
product and services, inside the contract or inside the invoice. The
product component is recognized as revenue immediately. So you're
seeing it immediately. The service component is recognized over the
term of the service contract. It can be 1-year, 2-year, 3 years, 5
years, so you're getting it recognized ratably. So you're always going
to have a lag, if you will, about that. I think that lag becomes more
pronounced in an environment in which we're having price increases. So
those price increases, just like product revenue itself, price
increases showing up in the product revenue line much, much faster, if
not immediately. And that same price increase is also increasing
services. But again, you're seeing the lag and that's going to be
recognized over time. So there is always been a bit of a lag, a little
more pronounced now because of the pricing increases. And I'm going to
guess that Peter wants to talk about our short-term deferred revenue.
Peter Salkowski
You ran my mind. Two things on the products that are also driving
product revenue growth besides the price increases. Earlier -
year-earlier comps matter for product revenue growth, right? Because
in-period sales. So if you go back to the mid two quarters of 2020, in
the second quarter, product revenue growth was 11%, in the third
quarter it was 13%. So in 2021, when it becomes 40% and 50%, that's off
easier comps and also of smaller numbers because service is only 40 -
our product is only 40% of my revenue. Services is over 60%. So it's a
bigger number. And then the other thing that had an impact on product
revenue growth in the last 12 months is we bought a company in closed
on September 1, 2021, called Alaxala, which is a networking company
based in Japan that does about $130 million, $140 million in revenue.
We paid $75 million for it. But it's mostly product. There are some
services, but it is a networking company. So it's going to have a
bigger impact on product than it is an omni-service. So you have to
factor those things in when you start looking at the product revenue
and the service revenue dealt.
The other thing about services revenue, and there is a great slide,
Slide 36 in our investor presentation, for those of you who want to go
to the website and you're all linked it anyway tied into the network
here. Slide 36 will show you that for the last six quarters, our
short-term deferred revenue has accelerated from 20.5% growth in the
fourth quarter of 2020 to 31.3% growth in the past quarter. That's
almost a 12 percentage point increase over a six-quarter period of time
divided by 2, it's about 2 percentage points a quarter of acceleration,
ending at 31.3% this last quarter, the highest that growth rate has
been in 6 years. Not since 2016, we were a much smaller company in
2016. So that growth is sitting there. The price increases for services
are sitting on the balance sheet, they will flow into income,
eventually based on new and the accounting loss and again. Based on the
accounting lesson, that revenue will show up on the income statement
over time, which is why we guided to an acceleration in services
revenue growth into the back half of this year because you can see it
on the balance sheet.
Now we had a similar phenomenon happened a couple of years ago when we
took 8x5 pricing off the pricing list and moved everybody to 24/7
security - that took over 2 years for us to stop talking about what
percentage of billings or revenue were coming from 24/7 versus 8x5
before it leveled off and got to a steady state. And the difference
here in service and price increases is we've added price increases over
time, that contracts that got sold a year ago and we have one price
increase, but we've had more than one pricing. So we're going to have
renewals going on for years that are going to capture these price
increases over time.
Gabriela Borges
And leads into the forward-looking question on how to think about
normalized product revenue growth? There are industry estimates for
single digits. You're gaining share within the industry. Help us bridge
some of the moving pieces to what you think normalized product growth
could be going forward?
Keith Jensen
You want to talk about 2023 guidance?
Peter Salkowski
No. But you could talk about backlog as being a visibility maybe 2023,
maybe 2024, whenever that rolls off.
Keith Jensen
Yes. I think as we look - we've given the mid-term guidance are
comfortable with it. And as part of that process as we go through the
exercise of - again, we believe that we're in a very fragmented market
space where there is significant opportunity. We continue to believe
that with third parties say about us that we have a competitive
advantage. And it's really a matter of how you add the sales capacity
and the pipeline numbers within that margin framework that we've
provided and making sure that you can continue to do that. We have
historically taken market share. And again, I would point to the
ability of the team to execute as well as a product advantage. When you
look back at that mid-term guidance and what it implies for market
share, you're talking about TAM is going from $130 billion to almost
$200 billion. It's really less than about 1 point of market share in
those numbers. So I think we feel very, very comfortable look at it.
As we kind of bridge more near-term and how things may happen, I
imagine that internally, we're doing much the same thing that investors
are doing, which is a bit of a sensitivity analysis of looking at that
backlog and when might it roll off and when it does roll off, roll off,
meaning when does it actually ship and convert to billings and product
revenue and deferred revenue, what is that going to do for the growth
numbers as we - and what period will it happen? I think it's very early
to actually pick a quarter or a year even. And when that may be,
obviously, when we give guidance in early February of next year, that
will be a component of that. As we look at what 2023 may offer I think
that the product revenue component of that is important. I think also
the service revenue component that Peter talked about is important. I
think on the - there is going to be some FX, if you will. We've had a
very good year margins from FX. We will be interesting to see how the
dollar plays out. We've lapped the Alaxala acquisition. So there'll be
some puts and takes in there for people as they go through and provide
some of their modeling. But I think net-net, we feel good about the
execution of the company. We feel good about the macro environment as
it relates to cybersecurity.
Peter Salkowski
Yes. It's been an interesting 2 years since COVID. There is been a lot
of things to sort of navigate around in terms of supply chain and just
not being able to ship anything out of Asia because the airports were
closed and there was no boats leaving the ports. And now it's going to
be supply chain for the next period of time. Just to level set for
those that don't know, we did give a medium-term guidance model back in
May. We said we'd get to $10 billion in billings and $8 billion in
revenue by the end that represents in both of those cases, a 22% CAGR
growth from the end of this year to the end of 2025.
Gabriela Borges
I'm going to ask one more question on margins, and then we can pivot to
the audience. So please do raise your hand if you have a question. We
will get a microphone to you. On the margin guidance and the
longer-term margin guidance specifically, give us a sense of how to
think about incremental puts and takes to margin leverage from here.
And then maybe just a little bit of a commentary on how you're thinking
about sales capacity assumptions and sales capacity planning?
Keith Jensen
Maybe starting with the sales capacity because I think the is a key
input to the process. We obviously track sales productivity numbers and
sales capacity and how long it takes salespeople to become productive
or accretive. And part of that is also bifurcating our sales team
between channel people and enterprise people. Channel people tend to
not be as far along on the compensation curve yet. And with that in
mind, it's very much a process in terms of making channel sales, they
can become accretive to margin very, very quickly. Enterprise
salespeople, you may be looking at something that 6 months, 12 months,
18 months in duration, and a higher compensation. In some ways, as we
look at margin, what we're doing is we're subsidizing the growth and
the expansion with the enterprise sales force with these accretive
channel people as we look forward at it.
And then in terms of margins and where it could go in the future,
that's the natural conversation that we have frequently between market
share gains and margin. We've done very well historically for the last
4 or 5 years of talking about 25% margins in various context. Very
early on, it was 25% margin, was a target that we wanted to reach. And
as we approach that, and we started to see the richness of the business
and the execution, we started talking about the ability to average 25%
margin and maybe a floor of 25% margin. I think in some way, shape or
fashion as we continue to go forward, and you see it in our mid-term
guidance, we like that conversation. What it allows us to do is give
some predictability to the model. but also reinvest back into the
growth engine in the go-to-market into the sales capacity into the
pipeline dollar amount in excess of that. Frankly, we talked about
balanced growth and profitability. And it's been a balanced growth and
profitability conversation for several years with a balance or a bias
towards growth. And I think you've seen that in the numbers.
Peter Salkowski
Just again, model sense as we gave the guidance, what we said for the
mid-term model is averaging from this year through 2025. So, 4 years of
average of annual numbers, we would average at least 25% non-GAAP
operating margin over that period of time.
Gabriela Borges
Questions from the audience.
Unidentified Analyst
Hey, guys. I guess a question for the service provider market. I
understand it's a pretty big part of the SD-WAN strategy. And I
remember even back in early 2021, you guys released a lot of big
partnerships with AT&T and the like. I guess - just given that metric
has been relatively flat as a percentage of your overall business, what
would you have to see incrementally kind of confidence that movers
continuously go up? And is it about deepening the relationship is there
some strategic component that could be but helping drive that number.
We will have to have any color there? Thanks.
Keith Jensen
I think the question is what are we seeing in the service provider
market? And what may SD-WAN do to the service provider market? If I'm
saying it correctly back to you. Keep in mind, the service provider
market for us, with us as an international company, it's a very broad
market, if you will, not just in the U.S. I think that historically,
our success in the service provider market has always started with
Europe, whether that's selling to them for their sell-through or sell
into their infrastructure, and we continue to see that. As we look at
SD-WAN specifically, there, again, I think that you're looking at a
business model or a sales use case with MPLS fees that makes a ton of
sense in the U.S. as well as internationally, but I think it resonates
more in the U.S. And what we want to see there is the ability to take
within the service provider market, take market share away from some of
the incumbents that are currently providing SD-WAN technology and
replace that obviously, from those incumbents with our own technology.
Peter Salkowski
It also plays into the SASE strategy, right? We're building out some of
our own pops to build our own sort of - for those enterprise customers
that aren't going to go through the service provider and use an MSSP
sort of framework that are going to want to go it alone because you're
always going to have those. We've built out and are building out some
of our own points of presence, if you will, to do that. But we do think
on a going-forward basis for SASE for the SD-WAN. The real - the way to
run that is to go through their existing networks and their existing
data centers, if you will, and leverage their infrastructure. as
opposed to building out 150 or 200 or whatever it is, number of pops
are on.
Gabriela Borges
Alright.
Peter Salkowski
Anybody else?
End of Q&A
Gabriela Borges
Thank you so much. Thanks, everyone, for being here. Thank you
especially to Keith and Peter for taking the time this morning. We
appreciate it.
Keith Jensen
Thank you.
Peter Salkowski
Thank you.
